The active development of social networks

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On average, young people in Kazakhstan subscribe to and use two or more networks. Young people from Astana are slightly more active in social networks (they use more social networks). Young people from Shymkent are less active in social networks.

in the future will cause a decrease in the intensity of socialization afghanistan cell phone number list in the real life of Kazakhstanis. Active online friends, as a rule, meet less in real life, go to joint offline parties less often, it is easier for them to discuss many things online than, for example, call or even meet. On the other hand, online socialization allows young people to always be up to date with events, to react almost instantly to any news item.

What should companies and brands do? It is vital for all companies working with the youth of Kazakhstan to master the social media format. This is already the number one channel of communication with the youth, and it will become even stronger in the future. In these conditions, companies and brands must be able to engage in this communication, talk to and engage the youth.

At the same time, this should not be a banal company page on FB, where company news from the site is simply reposted. It is necessary to build full-fledged two-way communication, be ready to answer any questions and complaints from the client, organize interactive promotions, sweepstakes.