The product is the first choice to be made and a mistake at this stage can be fatal. The product, first of all, must be of high quality and unique. By selling a product that is in demand on the market, you can very quickly gather satisfied business partners around your brand. Distributors who like the product play the role of “brand advocates”, recommending everyone to buy from you.
You can read more about the product in network business in the article facebook data The Ideal Product for a Network Company
Step 2. Market research
Having an idea of what product you would like to distribute, study the existing market - players who have already occupied the niche and can become real competitors.
There is always something to learn from competitors so as not to make their obvious mistakes in the future. At a minimum, it is worth studying their sales funnel and specific marketing materials that brought them to the TOP in the niche. There are often situations when a business is built on selling unique and high-quality products, but the issue of promotion was poorly resolved and the founders were left with nothing.
You can learn more about sales funnels and their optimization in the article MLM Sales Funnel. Stages of Business Automation
Based on your competitors' analysis, try to strengthen the details they haven't taken into account - create your own "blue ocean". By expanding the boundaries of your existing niche, you will open up a huge potential for the company's development and set the rules of the game yourself.