Buy Online, Pick Up In-Store (BOPIS) has become a popular shopping model, blending the convenience of e-commerce with the immediacy of in-store pickup. For retailers, driving customers to use BOPIS can boost both online sales and foot traffic in physical locations. One of the most effective ways to support and optimize BOPIS campaigns is through well-maintained phone lists. By collecting and leveraging phone numbers with customer consent, businesses can send timely, personalized SMS notifications that guide customers through the pickup process, promote BOPIS offers, and encourage additional in-store purchases during their visit.
Building phone lists specifically designed for BOPIS campaigns requires a strategic approach to capture and segment contacts. When customers place an online order, retailers should encourage them to opt into SMS updates for real-time notifications argentina phone number list about their order status, pickup readiness, and special in-store promotions. This not only improves the customer experience by reducing uncertainty but also opens a direct line of communication. Segmenting these phone lists based on purchase behavior, location, and pickup preferences enables retailers to send targeted messages that are relevant and useful—such as alerts for limited-time BOPIS discounts or reminders about complementary products available in-store.
Once you have a segmented phone list supporting your BOPIS program, the power of SMS marketing truly shines. Automated messages can confirm orders, notify customers when their items are ready for pickup, and even upsell with special deals available only in-store. This immediate and direct communication reduces no-shows and improves overall pickup rates. Additionally, timely SMS reminders encourage customers to visit your store sooner, where they may browse and make impulse purchases, increasing average order value. Tracking the performance of your SMS campaigns within your BOPIS funnel allows you to continuously refine messaging and timing, helping you maximize both convenience and profitability.