Examples of SMART business goals

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Let's now apply the SMART method by taking three examples of business objectives. To simplify the explanation, we have added the letters of the SMART acronym in parentheses where the criteria were met in the drafting of each objective.

SMART Business Objective Example 1
Increase by 20% (M, A, R) by the end of the year (T), the number of cyprus phone number data leads generated by our website by multiplying the production of content on our blog on key dates (Christmas, Mother's Day, Valentine's Day, etc.) in order to capture 40% additional potential customers (M, A, S).

SMART Business Objective Example 2
Achieve a turnover of 2 million (M, A) in the first half of the year (T) on the sale of our newly developed product (R, S), using all the marketing/sales levers and actions validated during the last management committee meeting last January (S).

SMART 3 Business Objective Example
Achieve 10% market share (A, S, R) in our core market – specify which country or region (S, R) – through partnerships with distributors and exclusive commercial offers (S). This result must be achieved by the end of the year (T).

Defining a series of SMART objectives is a good way to effectively manage your business strategy by setting concrete, measurable, and time-bound goals to achieve. By regularly evaluating your goal achievement, you'll be able to replicate successful actions and improve those that need to be reworked.