Technique #9: Launch an employee advocacy program

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We talked about influencers in the previous technique... but did you know that your employees are probably your company's best ambassadors? And not just your salespeople. Any employee in your company can quickly help you reach qualified prospects thanks to their network.

The idea behind an employee advocacy (or employee ambassador) program is to invite (volunteer) employees to promote your company to their networks, particularly on LinkedIn . By doing so, they effectively promote your offerings and become business providers.

This technique requires real organization, particularly with your marketing nigeria phone number data department, but proves to be as beneficial for your business development as for your employees, who develop their personal branding by participating in it.

Technique #10: Build loyalty with your current customers to encourage recommendations
The latest technique, which continues to prove its worth, involves working on customer loyalty to turn them into true ambassadors for your solutions. A satisfied customer who recommends you to their friends and family helps reassure prospects, and therefore facilitates the sales phase for your salespeople.

To properly activate this lever, make sure you implement a real customer loyalty strategy . This involves identifying the most satisfied customers, then offering them a program that gives them benefits when they recommend you, for example. Not only will your customers be happy with the attention you give them, but you will also obtain very interesting new leads .

So, what technique do you plan to use to win new customers right now?

If you need support in defining a customer acquisition strategy, don't hesitate to call on our Booster Academy experts . Sales specialists, they train your sales teams in all the techniques necessary for your business development: prospecting, negotiation, sales management, closing, loyalty, etc.