An infographic covering why visual content is important.

[jakariabd@]

Optimize post length
The average blog post was 1416 words in 2021, up from just 808 in 2014. Although that tends to indicate that longer posts are more popular, it doesn’t mean you have to meet that word count every time. Quality over quantity, remember. Don’t pad it out with irrelevant information.

Include visuals
While written content is the meat of your blog site, it’s essential that you break up the text with images or other visuals, especially for long-form articles. The human brain can process images between 6 and overseas data 600 times faster than it processes language, so pictures help to make your blog more memorable as well as maintain reader interest.

Whether you’re posting an in-depth electronic signature software review or a light-hearted listicle on the best TV moments of the 1990s, jazz it up with some well-chosen images. Infographics, tables and charts are popular visuals, while video content appeals particularly to younger readers.

Analyze performance
Don’t just assume your blog is doing its job. You need to measure and analyze its performance in case there’s room for improvement. Monitor the number of visits you get, and check which type of content is most popular? What do visitors do next? Click through to another part of the website, share the content, or make a comment?