Returning to our example and analyzing Square with Google’s tool, we see that Japan ranks 29th out of 190 in terms of ease of doing business.
This should prompt you to consider factors such db center.uk as: the state of the country's local economy, its overall position in the global economy, and the average disposable income per household. Because it's one thing to have a product that can grow, but it's another to find customers who can pay for it.
In Google Market Finder, you’ll notice that the average household disposable income in Japan is much lower than in other markets, such as the UK and Australia.
In this case, you should check OECD data or the OECD Better Life Index to better understand how Japan's level of disposable income might impact your ability to succeed in that market.
Alternatively, you can evaluate the competition in your target region based on the overall number of market players suggested by SEMrush Market Explorer and their distribution within the Growth Quadrant . For example, if the tool shows multiple Disruptive Players , it could be a sign of a rapidly developing market that is worth your time and effort.
If quarterly and yearly comparisons show little movement in the Steady Players quadrant , you likely have a difficult market to penetrate.
You can also do a market demand analysis and research your potential customer base in a target region by scrolling through your competitors' Top Pages list in SEMrush Traffic Analytics.
Take a look at the second line below, for example. It provides statistics for the login page of Square's website, including the number of unique users from Japan who visited this page.
This estimate can provide you with useful information about the number of customers your competitors have in a given region and, in turn, allows you to better understand their behaviors.