Increase your conversion rate
The last step, and not the least, for good management of customer reviews: analysis of the reviews posted .
The last (and not least) reason to get started is your conversion rate ! Indeed, by being more visible online and ensuring that you have more traffic in your stores thanks to web-to-store, you will increase your conversion rate. And consequently, your turnover !
A fairly explicit example is the creation of a bolivia phone number library click & collect service, which encourages additional purchases in store, in addition to the product(s) reserved online.
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Conclusion
As you will have understood, implementing actions to promote web-to-store behaviors is essential and profitable in our era, where digital is favored, in the absence of retail. Whether by offering click & collect, a product locator or optimizing your website, you will be able to be more visible online, attract more prospects in store and increase your conversion rate.
In addition, web-to-store ensures a seamless customer journey , whether online or in person.
If you need support and expert advice, do not hesitate to call on Digitaleo.Managing your customer reviews directly influences your e-reputation , but you already know that! In an era where social networks are at the heart of your communication and customer relations , it is therefore relevant to take an interest in Facebook. This platform works like a classic social network, but that's not all. It is also possible to create local pages for each of your establishments , as you would on Google My Business . These pages have a tab where your customers can leave reviews to which you will have the opportunity to respond.
No one is safe from a bad review on Facebook, ignoring it could harm your online reputation. In this article, we explain how and why to manage your negative customer reviews on Facebook!
Web-to-store: 5 examples that work
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