Simple marketing notes As shown in the picture -, the demonstration cases listed in the Xiaohongshu shopping classroom are mostly examples of “what to buy during the 68 promotion”. In addition, there are “Double Eleven must buy lists” that also fall into this category. Zhihu actually made a similar “must buy list”, but the author thinks that Zhihu’s operations may be a bit imitative, because they do not understand the nature and perspective of using holiday promotions for sowing.
The title is “Check the 68 Shopping List”, which hong kong phone numbers acts as a merchant’s advertisement, while “Is 68 Fish Oil on the List” is more like a popular science blogger helping to classify different products. He also introduced which fish oil is good and which is bad, and directly conducted a consumer survey to help you avoid the pitfalls. Picture - Screenshot of the Xiaohongshu merchant case In contrast, users generally believe that the "traitor is a trap" as long as the user identifies with the "merchant's advertising", the user's subconscious will be labeled as a "stupid businessman".
even increase, let alone get good data by using Xiaohongshu. So we often see that some operations, including the Zhihu community operations that I just mentioned in relation to the "Shopping List" activities, actually make this mistake. Remember: it is impossible to do well if you follow the script. You must understand the basic nature of the operations and see the problems from the perspective of the user. . Live action notes Beautiful things are always a scarce resource.