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engagement in various forms and across various channels: comments, shares, reactions.
To increase conversions , you need to focus on Conversion Rate Optimization (CRO) , or content optimization that starts with a content audit (content analysis) and continues along the production path (selection, writing, distribution).

Content Audit
What and how many types of content have you published? Which cash app lead ones are working and represent you best in the eyes of your audience? What content to create?

Answer these questions with a content audit, a systematic process of analyzing and evaluating all the content of a brand, website, or marketing campaign .

The goal is to identify strengths and weaknesses in your existing content strategy—if you already have one that isn’t working too well—in terms of effectiveness, consistency, accuracy, and alignment with business intent, to inform decisions about what to keep, change, or create from scratch.

A content audit includes:

Mapping of all existing content, including text, images, videos, etc.
Qualitative and quantitative analysis of key metrics such as visibility, engagement, conversions.
SEO Optimization Evaluation.