There are several key words we can summarize:

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concentrate corporate resources, target market, better products or services, differentiation, occupy the user's mind, and achieve market success. Let's work our way back to the beginning. First, the goal of an enterprise choosing a niche market positioning is to achieve market success. The prerequisite for success is to allow the product or brand to occupy the minds of users. To occupy the mind, it is necessary to form a unique differentiation from competitors, that is, to provide differentiated solutions or to concentrate corporate resources on the target market to provide better solutions. After all, corporate resources are limited, especially in the case of fierce market competition, market positioning is.



Seems more important. 2. How to carry out market positioning? There are three steps in total: market segmentation, target market selection, and positioning. 1. Market segmentation The purpose of segmentation is to find markets with large space, less intense competition, and where user needs in the segment have not yet been better met. Enterprises iraq whatsapp number data combine their own resources to provide better services to gain positioning, quickly occupy the market, achieve growth, and form barriers. ( 1 ) Selection of segmentation dimensions The actual dimensions for segmentation require specific analysis based on industry categories and current situations. Here are some common segmentation methods: Segment by geographical region : For example, McDonald's has the Chinese market, the Asian market, and the American market.



Segment by demographic factors: For example, segment customers into children, adults, business, etc. based on their age and gender. Subdivided by city level: for example, first-tier cities, second-tier cities, and third-tier cities such as Beijing, Shanghai, Guangzhou, and Shenzhen. Segment by user behavior: for example, customers who only book air tickets, customers who book air tickets + hotels , customers who book air tickets + hotels + cars, etc. Segment by customer value: for example, customer activity, spending power, and loyalty, stratify customers and provide refined services.