At present, fewer than 1 percent of active Twitter users are also subscribers. How Much Weight Do Different Factors Carry? Although Twitter decided against officially releasing model weights as they relate to the algorithm, independent coders have managed to uncover the data regardless. Take a look at this tweet from Peter Yang for more information. Naturally, the most critical boosts come from likes and retweets, at 30x and 20x, respectively.
But being a Twitter Blue subscriber still gives a user 2-4x the israel business email list visibility juice, which is nothing to sneeze at. Whether the tweet is associated with a trusted circle, contains visuals like video and photos, or has replies come in just behind Twitter Blue. Factors that negatively affect a tweet’s reach were also uncovered. They include not having any text and only containing a URL. Of course, blocks, associated unfollows, and mutes are also negatives.
The world of digital marketing is already in the process of adjusting to all of Twitter’s ongoing changes. However, this latest insight into how the algorithm works should be helpful moving forward. Marketers already know that brand voice, use of visuals, buzz, and timeliness are essential on Twitter. Now they’re even more aware of how important it is to format tweets correctly and leverage visuals to expand reach.