Elena and niece of the King, as the face of its autumn-winter

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However, it can also have some drawbacks that should not be ignored. We do not need to explain too much about the deterioration that the image of the Royal Family has suffered in recent years, as a result of the excesses of the emeritus king Juan Carlos I, the imprisonment of Iñaki Urdagarín for embezzlement, prevarication, fraud and influence peddling and his subsequent divorce from the Infanta Cristina, the continuous misdeeds of Felipe Juan Froilán.

All of this has contributed to the discredit romania phone data of this institution among a large part of the Spanish population, to such an extent that the link between our brand and some of its members could be toxic .

We have already seen the stir that Victoria Federica's signing by Hoss Intropia has caused on social media. The fashion brand selected the influencer , daughter of Infanta collection.

However, this move ended up being an absolute disaster for the company, as its social media profiles were soon flooded with criticism and even threats to stop buying its clothes if it did not change the brand's advertising strategy, as we reported .