Viral videos are the longest lasting

[ayeshshiddika11]

How long should a video be to go viral on TikTok? This has always been one of the most common questions among content creators, and the study manages to answer it based on proven facts: the videos that get the most views have an average duration of 41.8 seconds , with a difference of almost 10 seconds (32.2 s) compared to the least viral ones.

Furthermore, these types of videos are the ones that generate the most interactions and the highest engagement rate . In this case, it is important to focus on the quality and value of the content, since these results also depend on the retention time that the creator achieves with the video.

That is to say, the two ideal factors for a singapore phone data video to go viral would be the duration of the content and the retention time that keeps the user playing: the longer the video , maintaining a good retention time, the more likely the user is to interact and the video will progressively increase its reach .


The study also reveals a significant piece of information regarding the ideal length of videos: accounts with a large number of followers tend to publish longer videos (average 40.5 seconds) than accounts with a smaller number of followers, which tend to post shorter videos (average 31.2 seconds): the more the account grows in terms of followers, the longer the content that gets the most views.