“Another issue to consider is sustainability criteria. They are already becoming important for a certain segment of the population when deciding where to shop,” says Llorenç Palomas.
And if we talk about what's to come, keep an eye on what the metaverse will mean for e-commerce. “With the four big tech giants - Facebook, Google, Apple and Microsoft - investing in the metaverse, there's no doubt that sooner or later this trend will become part of our lives,” says Mario Fontán.
Although this technology still has a long way to go, there are already brands taking advantage of it to sell. “Puma, for example, has created a virtual stand where they sell physical products: the stand is connected to Amazon, so a customer can buy in a virtual reality environment, and receive the physical product at home,” Fontán adds.
A good help with the digitalization process
If you have not yet created your online sweden phone data business, you have an opportunity that you should not miss. The Digital Kit with which the Government subsidizes the digitalization of SMEs, makes this task easier for you if you have a company with no more than 50 employees.
Companies that have been approved by the Red.es Acelera program can help you define what processes you need in your business and even help you apply for aid.
The digital agent provides you with its technology (website, CRM, etc.). But you can also access providers such as Rockin Media or e-Tecnia Soluciones, for example, who will accompany you throughout the entire process, from the creation of the online business to promotion on social networks and digital management of clients. You can also apply other improvements: from having your own cloud, with dinahosting or pCloud, for example; automating routines (Esker, Becca Software –the latter unifies CRM, ERP, SAP, POS functions–), Human Resources (Personio), customer service (Intelcia), etc.
In addition to the Digital Kit, there are other grants, such as that from EIT Digital , an entity that supports digitalisation at a European level with various programmes, providing technology, talent and support to companies.
Stores in the metaverse and concern for the planet
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