Organize internal training sessions to educate them on the benefits of such an approach: explain to them that by distributing embodied and personalized content from their own accounts, they save time on more time-consuming prospecting actions. By making themselves visible, prospects identify them as trusted experts. The relationship is facilitated. The sales cycle is accelerated. A real virtuous circle! Finally, show the company's future social selling players that they won't be alone on stage. The entire company is willing to support them, relay their posts and comment on them, to give them visibility. Today, this “group effect” has a name: the “Avengers” strategy. Many B2B brands like Scalezia, Waalaxy or Lemlist use it to increase their power on LinkedIn. And if you need a little boost to get the machine going… Here are our 6 tips to get your salespeople using your content.
Today, the LinkedIn profile is no longer a simple online CV. When it is properly optimized, it is a real 2.0 sales page! Your mission is therefore to optimize each of the profiles of the members of your team, whether they are used for commercial purposes or not. Here is how to ensure that each personal page professionally reflects the brand: A photo in the company colors (using a border around the photo, or a colored background). A similar banner on all profiles, with the company's colors and value proposition. At a glance, the prospect should understand how the company can help him. A clear and precise title , which mentions the person's function (example: sales manager, marketing project manager, CEO, etc.) and which recalls the name and value proposition of the company.
A redirect link to your website, contact form or main sales page, which will appear at the top of the personal page. An “Info” section that presents the person, but also the company’s offers: what do you offer, for whom, how? Personalize this insert with your tone, to avoid an overly commercial style. A “My selection” section that redirects to the next steps of the liechtenstein number marketing funnel , to nurture visitors to your profile: a sales page? A customer case to download? A link to a demo request? This is the perfect place to broadcast them! Note: the title and the “Info” section must be optimized for readers, but also for SEO. Consider integrating the strategic keywords most frequently used by your audience.
Today, LinkedIn and SEO are one and the same… 4- Identify and target your audience A good social marketing strategy is all about good segmentation. On social networks like LinkedIn, X or Facebook, you don’t want to reach “everyone”. Your mission is to reach the most relevant future customers and decision-makers. To get there, start by defining your marketing buyer personas (or rely on them, if you have already done this exercise). With a detailed knowledge of the prospects to target, your communications will be much more tailored. You can also rely on tools to segment and directly contact your targets, such as Sales Navigator, Waalaxy or Lemlist.