Many companies end up creating 100% generic and unoriginal ads, so it is advisable to segment them as much as possible with specific keywords.
Instead of using, for example, "private school" it is interesting to use " private children's school " or something similar, as they are more complete keywords.
Many Google tools provide guidance on creating keywords that are created based on terms that are used by users themselves.
Google also recommends that this list be expanded albania phone number resource to include products that are related to the topic the ad addresses.
However, it is important to be careful at this point so that the ad is not more specific than it needs to be, leading to limiting the reach of the target audience.
5. Add extensions to your ad
Ad extensions are features that can display even more business information in the ad, such as address, phone number, social channel links and more.
By using these extensions, it is possible to reinforce a main call to action for the public and further increase the CTR rate, which is the objective.
The function of an ad extension is to further increase visitors' perception of the value that the company and the campaign have.
The useful information added may be exactly what some users were looking for, such as a way to contact the company or find a physical store if they have one.
To create an extension in ads for selling POS stickers , for example, you need to try to be as direct as possible and analyze what will catch the public's attention.
In these extensions, you can use testimonials and success stories, show the functionality of the products, add contact methods, present variations in the business functions and much more.
Final considerations
In short, this article explained in detail what CTR is, how it works and presented some tips on how to increase the volume of clicks on an ad, whatever the segment.
By understanding points like this, any business can better measure the results it obtains from its digital marketing campaigns.
This makes it possible to apply improvements that are based on the business and attracting audiences that are related to what the business offers.
By working to increase a campaign's CTR, a business, whether a small business or a large organization, will be guaranteed campaign success.
This text was originally developed by the Guia de Investimento blog team , where you can find hundreds of informative content on different segments.