These tiers could be understood in terms of

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For example, let’s say you want to think in terms of who your competitors work with. Tools like BuiltWith and Dealfront are good starting databases. BuiltWith is good for tech recognition. Find out what technology your website visitors are using at their companies. You can essentially find every single account you could sell to based on the audience criteria pulled from these databases. Create a list that’s as comprehensive as possible. This list can then be broken down by tiers relative to customer types and synced to your client relationship manager (CRM).


must-win, nice-to-win, or long-term win. Or you could do what we do here at Leadfeeder. For our sales and customer success teams, customer types are broken down based on revenue: top line, slightly less revenue, usa telegram phone number list least revenue. With a clear understanding of our cost per acquisition, we can allocate marketing resources to potential customers accordingly. #3: Create and find relevant personas Gather data around your accounts and you’ll inevitably understand your business model better over time.


Traditional lead generation tactics typically involve looking at things like gender, location, and/or age. But with the right tools in-hand, we can get even more granular. To start building out personas, think about how many people you sell to in a sales cycle. For semi-complex sales, six tends to be the magic number. Those people are then often broken down into two or three different departments with varying titles. What are those job titles (e.