Use bullets and numbered lists . These can help you convey large amounts of information in a concise manner. Bullets also increase your chances of getting a featured snippet .
Having so much information in mind when creating content can seem overwhelming. Fortunately, you can rely on smart tools that help you optimize your content before publishing it, such as SEMrush’s SEO Writing Assistant tool . You’ll get all the necessary recommendations in real time and can evaluate your text right in Google Docs or WordPress:
Check your overall optimization status: make sure your text is perfectly structured for a target keyword and written in an SEO-friendly style.
Adjust your text length and optimize reading time: check if your text matches the average number of words of your top 10 competitors.
Add recommended keywords – The tool will suggest adding some related keywords to your text to increase the SEO potential of the article.
Make your tone of voice consistent: Make sure your content matches your brand's tone of voice (casual, neutral, or formal) and spot phrases that stand out.
Make sure your text is unique: avoid plagiarism by finding out the total percentage of copied words in your text and by looking at the original sources of the content on the Internet.
SEO optimization of an article
7. Add visual content
People remember only 10% of the information they read, however, if they see the information in visual form, that number is already 65% - that's how our brain works. By using visual elements in your content, you can express an idea so that visitors remember it and can share it.
Different images on a page will not only help explain information better to the user, but they will also help you better circulate your content. According to Twitter, tweets with photos receive an average 35% increase in retweets. Images are not only nice to look at, they are also an essential component to a successful blog post.
Additionally, use infographics, checklists, templates and other types of visual content to deliver value to your audience in a faster and more engaging way.
The more useful, interesting, and relevant your content is, the more likely you are to get backlinks. Backlinks from websites with high authority make your content trustworthy to Google . Therefore, the search engine ranks it higher.
Another benefit of images and videos in any blog post is that they can rank in Google's Images and Video sections. They can even get you a featured snippet and attract additional traffic.
Make sure you optimize your visual content. Here are the top things you should focus on.
7.1. Reduce file size.
Images are often the biggest contributor to overall page size and can make pages slow and expensive to load. If you resize your images to their maximum display dimensions, you will almost always find that your site loads faster, which helps SEO and provides a better user experience.
You can find image optimization tools in this article and analyze your site speed with PageSpeed Insights .
7.2. Create descriptive image names.
Using "music-festival-people.jpg" is a much clearer way to tell what an image shows than "IMG00353.JPG." It changes a generic filename to a descriptive name to give Google clues about the subject of the image.
7.3. Add alt tags.
Alt tags provide a text alternative to an image for search engines. And also for those who use screen readers to access a web page.
There are best practice rules you should follow when optimizing your image alt texts:
Describe the content of an image in as much detail as possible. This will help the image rank in Google Image Search and give context as to how it relates to the content on the page.
Make alt tags relevant and unique to the topic of the page they are on.