Big Database

A striking research result: 28% of marketers say that their work is not or hardly appreciated by the management of the company. Furthermore, about 40% say that they have no say in decision-making. If you turn that last one around, it is good to see that 60% have the feeling that they have a say in ...

Now you may have a lot less companies to keep an eye on. You can do that monitoring with the following tools:

Hexowatch / VisualPing: you use these tools to see if anything is being adjusted on the website. You set up a continuous scan on the most important pages. This checks, for example, whether ...

According to the research, consumers are mainly active in the metaverse, for entertainment. We also see this reflected in many metaverse developments at the moment. Disney has already been granted patents to set up virtual theme parks. Warner Bros offers a film experience based on NFTs and AR with ...

This year, the AI ​​Act will be voted on, an addition to the GDPR in the field of AI. In this law, implementations of AI will be assessed for possible consequences for society. And since we as marketers like to use AI, this is very interesting to keep an eye on.

AI Act Source: Dmitry Demidovich ...

So there are different ways to curb the use of dark patterns, but whether we will be taken off the buying drip in the short term is the question. It is now clear that we must prevent the use of dark patterns and misleading tactics online. But how do you do that in a world where many companies do not ...

As marketing and communications professionals, we have known for decades that relevance is the key to the hearts (and wallets) of the target audience. But consumers now know exactly how to dodge the flood of information bullets. It is important that we as marketers stand out in this information ...

As marketing and communications professionals, we have known for decades that relevance is the key to the hearts (and wallets) of the target audience. But consumers now know exactly how to dodge the flood of information bullets. It is important that we as marketers stand out in this information ...

This tactic works because it prevents cognitive overload. When someone orients themselves online, this usually means that you have to sift through a lot of information. This uses a large part of your mental capacity. Consumers often feel overwhelmed. This is called cognitive overload – an overload ...