Big Database

Experience shows that it is important for the growing Digital Team to be able to deliver end-to-end digital products and services, release them themselves and operate independently from the rest of the organization.

The small Digital Team starts with a vision/concept direction with you as PO. You ...

Tip 3. Ensure correct formatting
It should be clear to Google which content on your website answers the user's question. You do this by putting the question (as precisely as possible) in a heading (for example an H1, H2 or H4) , with the answer directly below it. Make sure you have clean code ...

Workations are particularly popular because of their exclusive setting (they often take place at exclusive locations where you yourself would not quickly go on holiday), sparring with a small group of like-minded people and the chance to be completely disconnected from working life at home. These ...

Where gamification is growing into a widely used (online) marketing tool, the technique is not yet or hardly used on social media. Gamification has been used for some time in law enforcement, politics, science and education. What opportunities are there for social media?

The Fun Theory, in 2009 ...

Commerce that comes to you is a whole new approach to e-commerce that also requires a new way of thinking. Commerce can come to you in many different ways: through interface-less IoT devices, or for example in the form of a smart mirror that advises you what to wear and what accessories to buy.

It ...

Bringing your why and value add together
It is, now more than ever, extremely important to know where you can add value for other people. And where that meets that which also fits your inner 'why' and your provisional development path. And that applies to every individual, both separately and in ...

How e-mail is doing in the Netherlands, you can read in the National E-mail Benchmark 2018. All the more reason to pay a lot of attention to it. This impressive guide from Rejoiner teaches you how to set up a good strategy. But what use is a good e-mail if you don't have any newsletter subscribers ...

Make a list of the three to five most heard purchase motives. Develop a specific campaign for each motive that shows how well your idea fits the purchase motive: a storyline.

Series of videos
This can be quite extensive, for example a series of short YouTube videos with click-throughs to matching ...

CLUSE wrote to a few influencers who fit the brand, and sent them a watch, hoping that something would be posted. In doing so, the watch brand did not directly look at the number of followers of the influencer in question, but mainly at the quality of the content. Did it fit CLUSE? Then the ...

Cycle of improvements
For example, farmers can detect early signs of disease in crops and animals. This allows them to take early measures to prevent the spread of disease. In essence, IoT allows farmers to see what is happening at a much more detailed level than was ever possible before. The ...